BondFire™ Qual Research

BondFire™ sessions move beyond traditional qualitative research and are an innovative approach to insights gathering and consumer co-creation. They straddle the line between ethnographic methodologies and qualitative focus groups. While we have proprietary, living-room like spaces that invite open dialog, BondFire groups can be held in non-research environments such as bars, in the field and other informal gathering spaces. BondFire™ sessions eschew the artificial setting of a research room to meet consumers where they work and live. BondFire™ aims to uncover deeper truths through direct, natural interaction and conversation. This encourages consumers to share, collaborate and co-ideate to find untapped and innovative ideas as well as truths and insights that can drive strong, informed brand and product development. LET’S CHAT– 312.863.2010.