To truly understand what is going on in the hearts and minds of consumers is very difficult. Even more challenging is to then figure out what to do with your brand in order to capitalize on your findings. We organize, participate and run several types of consumer exercises:
1. SHOP-ALONGS - shopping with consumers to understand behaviors, patterns, trends
2. IN-HOME - spending time with consumers to understand uses, unmet needs, desires
3. BOND FIRE™ - This approach moves beyond traditional research and results, into what we like to call “reality insights” which are the most simple, basic and true understandings that we can uncover
We have hosted such occasions as consumer immersion dinners, cultural events, interaction research, top chef dinners, yoga classes and photography sessions — all aimed at spending time with our target audiences in order to truly identify with them.