Our trend tracking process includes many diverse activities designed to imagine consumer behavior 3-5 years out.
- On-going DuPuis Group macro trend tracking
- DuPuis Group thought leader book club
- DuPuis Group CampFire™
- Menus from tending restaurants
- International design and structure audits
- Cultural movements and analysis
- Northwestern University Kellogg School of Management collaborations
We interpret trends to build insights that, together with a brand story, can form the basis for innovation opportunity spaces.