Our trend tracking process includes many diverse activities designed to imagine consumer behavior 3-5 years out.

  • On-going DuPuis Group macro trend tracking
  • DuPuis Group thought leader book club
  • DuPuis Group CampFire™
  • Menus from tending restaurants
  • International design and structure audits
  • Cultural movements and analysis
  • Northwestern University Kellogg School of Management collaborations

We interpret trends to build insights that, together with a brand story, can form the basis for innovation opportunity spaces.