Beyond the Brand
4.13.2009
As a concerned member of the global community, DuPuis recognizes the need for proactive preservation of our wildlife and its natural habitat. They share a company wide passion for saving our wildlife, and when they’re not protecting clients from ineffective branding, the DuPuis Group dedicates their time to protecting wildlife through partnerships and sponsorships on a number of global initiatives. DuPuis is a founding organizer and trustee of the Wildlife Friendly Enterprise Network (WFEN) and has been heavily involved in Chicago’s Run for the Cheetah and Cheetah Conservation Fund for several years.
Run for the Cheetah
The Run for the Cheetah, held on April 4, 2009 in Chicago, was designed to be a fun and competitive event for runners/walkers and families to raise awareness about the endangered cheetah and to raise funds to support the conservation programs of the Cheetah Conservation Fund (CCF).
The fastest land animal on earth is also Africa's most endangered big cat. With only 12,000 wild cheetah left, the species could disappear within 20 years. With the help of events like Run for the Cheetah, CCF can maintain the programs that will help the cheetah win its race for survival.
The DuPuis Group has been heavily involved with CCF for the past 3 years and is proud of their role in organizing—and participating—in this year’s race, including designing event t-shirts.
Wildlife Friendly Enterprise Network
Wildlife Friendly Enterprise Network (WFEN) is a global community dedicated to the development and marketing of products that conserve threatened wildlife while contributing to the economic vitality of rural communities.
The Network has been in development for the past 2 years and includes conservationists such as Cheetah Conservation Fund, Wildlife Conservation Society, and Snow Leopard Trust, businesses such as founding partner, DuPuis; as well as producers and harvesters. This diverse group works with its members to promote wildlife conservation through facilitation of responsible production practices, enterprise development, education and branding.
Most recently, WFEN has become a Trust Provider for World of Good by eBay, allowing eligible Certified Wildlife Friendly™ products to be sold on WorldofGood.com. These products now have the marketing and technological power of WorldofGood.com and eBay behind them to assist communities around the world to get products to market in support of biodiversity, cultural diversity and community economic development.
As founding member of WFEN’s Board of Directors, DuPuis not only provides the branding and strategy, but is also active in policy and spreading the word about WFEN’s mission and certification process.
Learn more about Run for the Cheetah.
Learn more about Cheetah Conservation Fund.
Learn more about Wildlife Friendly Enterprise Network.