Aug 20th - Icons of Packaging Converge in Lake Tahoe
7.21.2009
Principal Display Panel (aka PDP)
Thursday August 20
North Tahoe Conference Center - Kings Beach, CA
Principal Display Panel (aka, PDP): definition
1. The primary shop-able surface of a product package used to identify, inform, and attract consumers.
2. A panel of three design icons and editor of the leading industry website in the world of packaging gathered together to ideate, debate and educate.
More than ever, packaging has become a consumer brand’s most valuable touchpoint. For designers, it is a time of newfound awareness of the power of design. This event will feature 3 icons of consumer package design, Michael Osborne, Steven DuPuis and Will Burke, along with moderator and editor in chief of the world’s #1 packaging design website, Andrew Gibbs in discussing the trends, psychology, art, and engineering of some of the worlds most trusted brands… and the box they come in.
Schedule
5-6pm Lakeside cocktails and hors d'oeuvres on the deck
6-8pm Panel Discussion
more info at renotahoe.aiga.org/events