Overview:

A brand on the top of Oprah’s “must have” list, DuPuis was at the forefront leading the brand development and packaging of this wildly successful brand for Dreyer’s and Nestle. With the acquisition of this stagnant brand by Dryer’s in the late 90’s, DuPuis re-invented. re-positioned (and illustrated) Skinny Cow into a guiltless indulgent icon that transcended the traditional demographics.