On April 11, 2011, at the FUSE Symposia, DuPuis just scratched the surface on the research debate.
There was intense discussion on all sides regarding the effectiveness, process and interpolation of research methods and their positive and negative impact on the design process…so much so, there were many issues still on the table.
Do focus groups really reveal purchase behavior?
What forms of groups work best?
As a profession and craft that prides itself on creative thinking, what are we really doing about research besides whining?
What do you think?
