With a growing level of competition in the BFY category, Frito-Lay needed to reset the playing field with a fresh, contemporary spin on their natural chip brand. Simply had the added challenge of offering snacks from Frito Lay's core trademarks of Lay's, Doritos, Cheetos & Tostitos. We were able to create an inspired design system that leverages their power brands while bringing a healthy new personality to Simply.

  • Brand Strategy
  • Logo Design
  • Design Strategy
  • Package Design
  • Discovery & Final Photography
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Duke Cannon

Cordillera

Patagonia Provisions

Stacy's