DuPuis was hired by Nestlé to help pioneer new, more efficient ways of innovating while creating offerings that are truly delicious AND can actually contribute to your future health. Collaborating with our Nestlé partners including the Nestlé Science Team, we conceived and developed GoodBe, a yummy new snack line with the immunity boosting properties of probiotics. From the very beginning of ideation through manufacturing to activation, we challenged ourselves and the team to push faster, trust our instincts and hold firm on our values and ideals. GoodBe launched September 2018.

  • Insights
  • Ideation
  • Concept Development
  • Positioning
  • Story
  • Branding and Visual Language
  • Package Design
  • Discovery & Final Photography
  • Experiential Marketing Strategy
  • Social and Digital Activation
  • Community Management
  • Website Design
  • In-store Activation
  • Metrics Tracking
  • Lean Start-Up Process

Off The Eaten Path


Pop Works & Co.