Off the Eaten Path was a new-to-the-world brand born of competitive necessity - the need for a portfolio brand that could take-on the onslaught of startup insurgents in the snack aisle. Starting with un-utilized brand assets and a significant consumer problem-to-solve, Off the Eaten Path was shaped through extensive competitive and consumer research to build a brand that would serve as a strong strategic platform for future growth.

  • Opportunity Space Development
  • Innovation Platforms
  • Insights
  • Positioning
  • Story
  • Branding and Visual Language
  • Package Design
  • Discovery & Final Photography
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PepsiCo

Pop Works & Co.

GoodBe