Modelo

We partnered with the beloved Casa Modelo to develop a robust innovation pipeline that remains true to its “fighting spirit” roots while appealing to new audiences.

Capabilities

Platform Development
Ideation
Consumer Research
Concept Development

Challenge

Casa Modelo wanted to drive strong growth in both its core and growth consumers, and an innovation pipeline was key to that growth.

Action Taken

DuPuis partnered with Modelo to develop a pipeline that would excite both the consumer segments and the trade. DuPuis led a collaborative workshop with the Modelo team to explore brand stretch and determine what could build equity and what could detract before embarking on ideation. We then collaborated with consumers to fine-tune the ideas.

Results

Exciting developments underway—stay tuned.