Goodnight

We collaborated with Nestlé to identify a large and important problem-to-solve and launch a unique and compelling sleep-aid snack.

Capabilities

Innovation Platforms
Ideation
Consumer Collaboration
Brand Creation
Packaging Design
Marketing Activation
Photography

Challenge

With Americans getting less and less-quality sleep, sleep aids are an accelerating business. Paired with a rise in functional foods, Nestlé saw an opportunity to create a natural sleep aid that was just as tasty as it was efficacious.

Action Taken

With our eyes wide open on this burgeoning category, we dove deep into the sleep category. In partnership with Nestlé, DuPuis developed the opportunity space, defined the target consumer, and created and launched the brand. From co-collaborating with consumers, to developing and optimizing the idea, to package design, to setting up the Amazon storefront and developing the go-to-market strategy, DuPuis was integral in the full product journey.