Las Ricas Redesign

We partnered with Monarca to redesign their entire Las Ricas portfolio of snack products to better position them in a crowded category.

Capabilities

Packaging Design

Challenge

Las Ricas had been a sub brand, but as they shifted to stand on their own, they needed a new—authentically Hispanic—visual identity to support the launch and set them up for future expansion.

Action Taken

We partnered with Monarca to create a visual identity that would announce Las Ricas to the world as a new standalone brand while positioning them for growth. With Hispanic authenticity in mind, we explored patterns pulled from textiles and traditional colors and designs, incorporating them on-pack. We also leaned into big, bold flavor cues to bring these intense flavors to life in a visually interesting way. Finally, we extended the design across flavors in their Squares, Party Mix, Twists, and Churros snacks.