Pivit

We partnered with Olfactive Biosolutions to build a bold brand befitting a pioneer in the growing GLP-1 space.

Capabilities

Consumer Research

Positioning

Consumer Persona

Naming

Messaging

Branding

Packaging Design

Video

Challenge

The GLP-1 supplements and medications industry was growing rapidly, and Olfactive Biosolutions had a revolutionary new offering with the efficacy of a medication and naturalness of a supplement. The brand was looking for a way to stand out as the credible, safe solution in an increasingly crowded playing field.

Action Taken

DuPuis partnered with Olfactive Biosolutions to create a brand that delivered on its category-breaking promise of natural efficacy. We began by talking with consumers about what they were looking for from a weight loss solution and used that as the foundation for a differentiated positioning, consumer persona and messaging. With that, we used our DuPuis process to create the name Pivit that captures the idea that a small pivot in your life can change your health and wellness trajectory. We designed a brand identity and premium packaging that boldly conveys confidence in our product and builds trust in this first-of-its-kind natural approach to GLP-1 production. To help consumers understand what makes Pivit better than supplements and medications, we developed an animated video explaining the science in an approachable way.