Promera

We partnered with Data Clean to develop their new name–Promera–and corporate identity.

Capabilities

Positioning

Naming & Tagline

Brand Creation

Corporate Identity Design

Brand Standards

Challenge

Although Data Clean is a well-known industry player, their name, positioning, and corporate identity did not accurately reflect their growth to-date or their future goals. They wanted to find a way to stand out in-market in a way that would better convey their evolution in the space.

Action Taken

DuPuis partnered with Data Clean to develop a distinct, ownable corporate identity that would clarify their offerings and position them for growth. We began by crafting a positioning that differentiated them by emphasizing their quest for excellence and attention to the minutest detail, while always going above and beyond for their clients. With that as the foundation, we developed the name “Promera” and the brand tagline “Technical Solutions for Digital Environments.” We then built their visual identity, including a new brand mark and visual assets.