Protein+

We partnered with DFA to scale their brands’ existing portfolios into the functional dairy space.

Capabilities

Naming

Concept Development

Branding

Packaging Design

Challenge

To modernize DFA’s regional dairy brands for the protein era by introducing high-protein, real dairy offerings for today’s active families without compromising the local heritage, warmth, and trust that define each brand.

Action Taken

As long-term stewards of DFA’s regional portfolios, DuPuis partnered closely with DFA to authentically evolve each brand’s design system. We integrated a clear, modern high-protein platform into existing visual equities to ensure the innovation felt like a natural extension of trusted local milk, not a departure from it. The result was a cohesive yet regionally tailored approach that strengthened shelf presence while protecting brand integrity.

Results

High-protein offerings successfully launched across multiple regional brands within a condensed timeframe, creating a unified portfolio response to growing consumer demand for protein while maintaining the distinct identities consumers know and trust.