YoBark

We partnered with General Mills & Dairy Management Inc. to make yogurt relevant for teen girls and on-the-go families.

Capabilities

Platform Development

Ideation

Consumer Collaboration

Concept Development

Consumer Research

Positioning

Challenge

Although teen girls needed the nutrients that yogurt provides, there was a drop in usage as children aged into teens. General Mills wanted to find a way to make yogurt relevant again to recapture teens and modern families.

Action Taken

DuPuis partnered with Dairy Management Inc. & General Mills to develop a breakthrough snacking innovation that delivered the taste teens crave and the nutrition moms want. We began by developing innovation platforms, leading a cross-functional, collaborative ideation session and working directly with teens on co-creation. The most promising ideas were developed into concepts and vetted through both qual and quant with teens and their moms. We developed positioning for the top ideas and conducted more quals to assess the positionings and initial product prototypes. General Mills took the winning idea through the final stages of commercialization and launched YoBark, a portable yogurt bark that opens up new snacking opportunities for yogurt.

Results

YoBark was launched in November 2024, delivering a multi-texture sensation with creamy Greek yogurt bark and crunch from Nature Valley Granola. It is currently available through Albertson’s brands, Safeway and Walmart.