For more than 35 years, DuPuis has remained proudly independent and relentlessly entrepreneurial.
We don’t just advise businesses on how to grow, we build them ourselves. Through DuPuis Holdings, we invest in ideas, create brands, launch products, and build businesses from the ground up.
It means we experience the same risks, challenges, decisions, and opportunities our clients face every day. We understand what it means to put capital behind an idea, bring it to market, earn customers, and create sustainable growth.
Planit POD
A Passion Project That Changed Everything
Planit POD is more than a project—it's our own venture and the culmination of a twelve-year journey to reimagine the future of food. Conceived by our founder, Steven DuPuis, and his late wife, Joy, both passionate advocates for plant-forward living, it began with a simple question: What if fermentation could unlock an entirely new generation of plant-based foods?
To bring that vision to life, DuPuis partnered with Waring to develop and commercialize the Planit POD. The product debuted at the National Restaurant Association Show, where it received the prestigious Kitchen Innovations Best in Show Award—validating both the technology and the opportunity it represents.
Why It Matters to Our Clients
We understand breakthrough innovation from the inside out. As founders, we've navigated the entire journey.
We collaborate with the pioneers shaping the future of food. The project has connected us with an extraordinary network of chefs, food scientists.
We think like entrepreneurs. Because we've built and launched our own innovation.
The DuPuis Difference
More than an award-winning product launch, Planit POD demonstrates the full power of the DuPuis innovation process, transforming a bold idea into a market-ready venture through human insight, strategy, industrial design, engineering, branding, packaging, photography, and commercialization.
Battle Born Beer
A Brand Built from the Ground Up
Battle Born Beer is more than a brewery—it’s a reflection of Nevada’s pioneering spirit and a craft brand built with purpose. Inspired by the region it calls home, Battle Born creates a refreshing American lager that delivers the simplicity, quality, and easy-drinking profile of a classic beer, while still feeling distinctly its own.
To help bring that vision to life, The DuPuis Group had the opportunity to build the brand from the ground up. From strategy and innovation to branding, packaging, and commercialization, we've been involved at every stage of the journey. That's a rare opportunity for any agency. For us, it's even more meaningful because this isn't just a client—we own the business.
Why It Matters to Our Clients
We understand brand building from the inside out.
We know how to find opportunity in mature categories.
Liquid Lab provides a dedicated space for bold thinking, product development, and innovation across new and existing brands.
As entrepreneurs, we truly understand the pressures of building a brand/business.
The DuPuis Difference
Battle Born Beer demonstrates the full power of the DuPuis Group’s process, transforming a clear vision into a market-ready brand through strategy, brand development, packaging, commercialization, and hands-on innovation.
The Liquid Lab
We partner with teams across R&D, new product innovation, food science, brand marketing, brand design, and more. If you’re ready to supercharge an innovation project, develop a new product, reinvent an existing brand, or bring your team together for a brainstorm, the Liquid Lab is designed to make it happen.
