For more than 35 years, DuPuis has remained proudly independent and relentlessly entrepreneurial.
We don’t just advise businesses on how to grow—we build them ourselves. Through DuPuis Holdings, we invest in ideas, create brands, launch products, and build businesses from the ground up.
It means we experience the same risks, challenges, decisions, and opportunities our clients face every day. We understand what it means to put capital behind an idea, bring it to market, earn customers, and create sustainable growth.
We don’t just design growth for our clients. We invest in it ourselves.
Planit POD
A Passion Project That Changed Everything
Planit POD is more than a project—it's our own venture and the culmination of a twelve-year journey to reimagine the future of food. Conceived by our founder, Steven DuPuis, and his late wife, Joy, both passionate advocates for plant-forward living, it began with a simple question: What if fermentation could unlock an entirely new generation of plant-based foods?
To bring that vision to life, DuPuis partnered with Waring to develop and commercialize the Planit POD. The product debuted at the National Restaurant Association Show, where it received the prestigious Kitchen Innovations Best in Show Award—validating both the technology and the opportunity it represents.
Why It Matters to Our Clients
Planit POD changed the way we think about innovation and expanded the value we bring to our partners.
We understand breakthrough innovation from the inside out. As founders, we've navigated the entire journey—from identifying an unmet opportunity and securing strategic partnerships to engineering, branding, commercialization, and market launch.
We have developed deep expertise in fermentation. Through Planit POD, we've explored one of the fastest-growing frontiers in food innovation and understand its potential to transform categories far beyond plant-based foods.
We collaborate with the pioneers shaping the future of food. The project has connected us with an extraordinary network of chefs, food scientists, and fermentation experts—including renowned pioneer Jeremy Umansky—who are exploring new applications for koji, miso, tempeh, cultured grains, vegetable fermentation, and precision fermentation to unlock entirely new flavor, texture, and functional possibilities.
We bring fermentation thinking to adjacent categories. From plant-based proteins to chocolate, coffee, dairy, beverages, and ingredient innovation, we help R&D and marketing teams identify opportunities where fermentation can create differentiated products and compelling consumer experiences.
We think like entrepreneurs. Because we've built and launched our own innovation, we understand the realities of turning ambitious ideas into commercially successful products.
The DuPuis Difference
More than an award-winning product launch, Planit POD demonstrates the full power of the DuPuis innovation process—transforming a bold idea into a market-ready venture through human insight, strategy, industrial design, engineering, branding, packaging, photography, and commercialization.
Battle Born Beer
A Brand Built from the Ground Up
Battle Born Beer is more than a brewery—it’s a reflection of Nevada’s pioneering spirit and a craft brand built with purpose. Inspired by the region it calls home, Battle Born creates a refreshing American lager that delivers the simplicity, quality, and easy-drinking profile of a classic beer, while still feeling distinctly its own.
To help bring that vision to life, The DuPuis Group had the opportunity to build the brand from the ground up. From strategy and innovation to branding, packaging, and commercialization, we've been involved at every stage of the journey. That's a rare opportunity for any agency. For us, it's even more meaningful because this isn't just a client—we own the business.
Why It Matters to Our Clients
The DuPuis Group created a new approach to the innovation space—and expanded the value we bring to our partners.
We understand brand building from the inside out. As a team that helped develop Battle Born from the ground up, we’ve navigated the full journey from strategy and positioning to branding, packaging, and commercialization.
We know how to find opportunity in mature categories. The DuPuis Group’s approach reflects our ability to uncover white space and build brands that resonate with a broad audiences and cultural context.
We bring real-world experience. Located in our Reno, Nevada brewery, the Liquid Lab provides a dedicated space for bold thinking, product development, and innovation across new and existing brands.
We think like entrepreneurs because we are entrepreneurs. Having built and launched our own brand, we understand what it takes to transform ambitious ideas into commercially successful products.
As entrepreneurs, we truly understand the pressure of having everything on the line—and the commitment that comes with having real skin in the game.
The DuPuis Difference
Battle Born Beer demonstrates the full power of the DuPuis Group’s process—transforming a clear vision into a market-ready brand through strategy, brand development, packaging, commercialization, and hands-on innovation.
The Liquid Lab
We partner with teams across R&D, new product innovation, food science, brand marketing, brand design, and more. If you’re ready to supercharge an innovation project, develop a new product, reinvent an existing brand, or bring your team together for a brainstorm, the Liquid Lab is designed to make it happen.
