Turning up the Taste
We partnered with 4505 to refresh their packaging to modernize the brand and position them for line expansion.
Capabilities
PORTFOLIO ARCHITECTURE
DESIGN STRATEGY
VISUAL IDENTITY
PACKAGE DESIGN
PHOTOGRAPHY
Challenge
Born from San Francisco butcher shop, 4505 built its reputation on premium meat snacks made from humanely raised pork without antibiotics. As the category became increasingly crowded and taste driven, the brand needed to evolve, maintaining its authentic heritage while strengthening appetite appeal, communicating its clean label credentials, and creating a scalable design system to support growth.
Action Taken
As Monarca Snacks' long term design partner, DuPuis has continually evolved the 4505 brand to keep it fresh, relevant, and competitive in the premium meat snack category. The latest redesign placed craveable product photography at the center of the brand experience, celebrating the exceptional taste of the snacks while reinforcing their butcher shop craftsmanship and clean ingredient story. A refreshed packaging architecture strengthened benefit communication and created a flexible system that supports innovation and future line extensions without compromising the brand's distinctive premium identity.
Results
The refreshed packaging rolled out across the portfolio in 2024, reinforcing 4505's position as one of the flagship premium brands within the Monarca Snacks portfolio.
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