establishing an All-Natural GLP-1 Option
We partnered with Olfactive Biosolutions to introduce a pioneering all natural GLP-1 solution.
Capabilities
INSIGHTS
POSITIONING
CONSUMER PERSONA
NAMING
MESSAGING
BRAND IDENTITY
PACKAGING DESIGN
ACTIVATION
Challenge
The GLP-1 category was experiencing explosive growth, but consumers faced a difficult tradeoff: prescription medications offered proven efficacy, while natural supplements promised a gentler alternative with less convincing results. Olfactive Biosolutions had developed a breakthrough solution designed to bridge that gap, combining the effectiveness of a medication with the natural appeal of a supplement. The challenge was to create a brand that inspired confidence and fostered trust while standing out in an increasingly crowded market.
Action Taken
DuPuis partnered with Olfactive Biosolutions to bring Pivit to market, using consumer insights to shape the brand positioning, target persona, messaging, and go to market strategy.
The name Pivit reflects the idea that one small change can transform a person’s health and wellness journey. The brand identity brings this promise to life through a distinctive triangular “V” symbolizing slimming and forward momentum, paired with a clean, modern design system and premium frosted bottle.
DuPuis also created an award winning, multi purpose shipping system that delivered a premium unboxing experience while adapting for ongoing replenishment needs. To communicate Pivit’s unique science, we developed an animated explainer video that makes the technology approachable and helps consumers understand how Pivit bridges the gap between traditional supplements and GLP-1 medications.
Results
Pivit successfully launched as a direct to consumer brand in October 2025, introducing a distinctive new solution within one of the fastest growing categories in health and wellness.
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