A brisket sandwich with barbecue sauce on a bun with the Kingford logo in the background.

From Grill to Table

We partnered with Carl Buddig & Company to develop the packaging and branding for the launch of Kingsford BBQ meats.

Capabilities

PORTFOLIO ARCHITECTURE

DESIGN STRATEGY

PACKAGE DESIGN

SALES SUPPORT MATERIALS

BRAND WORLD ASSETS

DIGITAL & SOCIAL

PHOTOGRAPHY

Three packages of Kingsford pork products on a rustic wooden surface with barbecue sauce and spills nearby. The packages are pulled pork, baby back pork ribs, and boneless pork steak cuts.
A box of Kingsford boneless pork steak cuts on ice, with a slice of watermelon, a small container of potato salad, and canned drinks inside a cooler.
A wooden table with a bowl of barbecue sauce, a brush with sauce, a small dish of seasoning, and cooked ribs on a cutting board. Text reads "Over 100 Years of Grilling Tradition" with a flame logo.
An assortment of fresh fruits, vegetables, and grilling supplies on a table, including corn on the cob, peaches, cherries, watermelon slices, tomatoes, guacamole, tortilla chips, baby back ribs, a bag of Kingsford charcoal, a blue oven mitt, and grilling tools.
Overhead view of a table with various cooked foods including barbecue ribs, bread, salad, grilled vegetables, fresh lemons, and condiments.
A tray with onion ring appetizers topped with barbecue pulled pork and green onion slices, served on a metal tray with a package of Kingsford pulled pork barbecue sauce nearby.

Challenge

BBQ is a beloved American tradition, and the Kingsford name was synonymous with quality BBQ experiences. Carl Buddig & Company licensed the brand to create a line of pre cooked BBQ meats and were looking for the optimal way to convey that this was BBQ made for every occasion.

Action Taken

DuPuis partnered with Carl Buddig & Company to develop the packaging design and launch materials for Kingsford BBQ meats. Leveraging the strength of the Kingsford brand, we created a design system that communicated quality, convenience, and ease of use, making BBQ more accessible for everyday occasions.

We also developed proprietary structures designed to improve convenience, support cooking, and stand out at shelf. Hero product photography brought appetite appeal and usage inspiration to life, while ongoing support has included sales materials, shippers, photography, and social media assets to help drive brand growth.

Results

As the Kingsford BBQ meats portfolio grows, we have continued to develop the design for new assets to maintain the brand’s look/feel and evolved it to fit new product formats.

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