Growing Beyond Borders
Turning Colombia's Chocolate Heritage into a Global B2B Brand.
Capabilities
POSITIONING
PACKAGING ARCHITECTURE
DESIGN STRATEGY
BRAND IDENTITY
PACKAGE DESIGN
ACTIVATION PLAN
Challenge
Grupo Nutresa set out to create a new global B2B business that would leverage more than a century of chocolate expertise while showcasing the exceptional quality, craftsmanship, and heritage of Colombian cacao. The new brand needed to establish a distinctive presence on the international stage and support an expansive portfolio spanning more than 300 products across multiple chocolate categories.
Action Taken
DuPuis partnered with Grupo Nutresa to build Cordillera from the ground up, developing the brand strategy, positioning, identity, activation plan, and scalable packaging system to support a growing global portfolio.
Rooted in the heritage of Colombian chocolate, the brand celebrates the country’s natural resources, sustainability efforts, and world class cacao expertise. We created an identity built around layered “C” forms representing Cordillera, Colombia, and Chocolate, supported by a visual language inspired by Colombia’s vibrant flora and fauna.
The resulting design system balanced premium craftsmanship with flexibility, supporting more than 300 SKUs across chocolates, spreads, toppings, and other products while maintaining a cohesive global brand presence.
Results
A decade later, Cordillera has become one of Grupo Nutresa's fastest growing businesses and an internationally recognized B2B chocolate brand. The brand continues to showcase Colombian cocoa, craftsmanship, and sustainability to customers around the world. The program won GD USA 2019 design award.
You May Also Like
